Among many elements in a business equation, there is at least one that never changes, no matter the sector you operate in: a strong focus on customers. And, web hosting is absolutely no exception. On the challenging way toward impressive business outcomes, data obtained from customer segmentation – which means dividing your client base into specifically defined groups – emerges as a road sign that directs you to the fast lane.
That’s where we step in, giving you the opportunity to utilize the potential of our platform in your WHMCS environment. Thanks to MetricsCube Business Analytics For WHMCS, you gain access to multidimensional information about your customers and services, both conveniently segmented for the purpose of effortless and more accurate data analytics.
Navigating with ease for deeper insights about customers
Categorizing your customers not only helps you quickly locate and keep track of users from particular segments, but it also allows you to draw valuable conclusions that empower your decisions and stimulate your business growth.
The Customer Segmentation section available in MetricsCube lets you specify which selection of customers is to be displayed. Depending on your needs, you can either view the list of all your clients or limit the search exclusively to:
- Active subscribers
- Active customers
- Inactive customers
- New customers
- Customers who stopped doing business with your company
- Customers who have recently placed an order
- Customers classified according to their income levels
- Customers classified according to the MMR
- Customers classified according to the number of tickets they have opened.
Segmentation sets the scene for fine-tuned customer service and powerful marketing. For instance, distinguishing first-time buyers enables you to attend to them better by identifying what they may need next, and recommending related services or products. Such a move can lead to a significant increase in overall interest in your offer and a desired boost in sales. In case of those who happened to stop purchasing entirely, you have a chance to gently probe into the reasons behind their decisions, and, hopefully, establish a good strategy for preventing churn and improving customer relationships.
Recognizing that convenience is a top priority in today’s world, we’ve gone the extra mile to link the accounts of those customers that use more than one application. This aspect of quick client detection turns out particularly beneficial if you handle multiple WHMCS instances, as it streamlines customer management across platforms.
Exporting that enhances reporting
Additionally, our platform enables data export options, which makes it easier to take your segmentation data and integrate it into other software applications, such as CRM systems, marketing platforms, and data visualization tools. Exporting your vital information serves multiple purposes – from streamlining collaboration across teams and departments, through facilitating record-keeping, to providing an additional layer of backup.
Getting your services in order
Categorization isn’t just to let you smoothly navigate between diverse customer groups. With MetricsCube’s Services Segmentation, you can also filter your services to understand how each of them is performing. This allows you to identify which ones are thriving and which ones may need increased attention and specific action. Aside from displaying a comprehensive list of all your services, you can promptly switch to the following categories:
- New services
- Recently ordered services
- Recently canceled services
- Services classified according to how much income they bring in
- Services classified according to the MRR they generate
- Services classified according to their renewal dates
Having a clear view of all the bits that make up the image of your business is no longer only an advantage – it’s a necessity. As competition grows fiercer, knowing your target audience and how to effectively engage with them can definitely help you stay ahead. Whether it’s identifying high-value clients, nurturing the inhibited ones, or improving service performance, MetricsCube is your strategic ally. Rest assured – there are many more unique and cutting-edge tools it brings to the table. Ready to team up and steer confidently toward success?
